We believe that when we can make the healthy choice the easy choice, we will have more success in changing the way folks eat. That’s why we are excited about our new MountainMarkets initiative. This project will work with local convenience stores throughout the region to help promote healthy, affordable foods in more places. The MountainWise team will work with stores to find ways to enhance and promote the sale of healthy items. This program is currently being piloted at Caney Fork General and Bethel Grocery. We are looking forward to expanding into more stores soon!
Want to learn more? Check out this great story about Food Deserts from NPR.